Due to Value Added Tax (VAT) levies included in the 2024 national budget, bread prices increased early this year. To allay consumer worries, the government later removed the VAT from staple foods like bread.
According to the baker’s statement, which the Chronicle quoted, Baker’s Inn thinks this price cut will benefit Zimbabwean families by freeing up their limited resources.
Baker’s Inn said:
Effective immediately, a standard loaf of Baker’s Inn bread now costs just $1-a 10% drop from the previous $1.10. This seemingly small change is a giant leap for Zimbabwean families, freeing up precious resources.
Bread is a symbol of sustenance, a staple of every kitchen, a comfort on the table and Baker’s Inn Bakery has ensured that every household can continue to enjoy its delicious taste.
This move by Baker’s Inn resonates deeply with consumers facing economic hardship. Recognising this struggle, Baker’s Inn has chosen to be more than just a bakery, it has become a champion for Zimbabwean families. This is not the first time the company has stepped up to the plate. In 2023, they initiated a similar price reduction, demonstrating their unwavering commitment to supporting their customers during tough times.
Baker’s Inn wants to encourage companies to prioritise the needs of their communities. They believe that compassion and collaboration are essential in overcoming challenges, especially during times of hardship.
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