Cow horns are typically considered waste at slaughterhouses, but one Zimbabwean artisan has turned them into valuable products. Joseph Chifamba, who creates jewelry and various items from cow horns and bones, will showcase his work at the upcoming China International Import Expo (CIIE).
Taking place from November 5 to 10 in Shanghai, the expo is set to welcome international businesses eager to present their offerings to the Chinese market.
“It’s exciting that China is opening its markets and providing a platform for diverse businesses to connect and showcase their products,” said Chifamba, the founder and director of Chif African Jewels.
Chifamba sources cow horns from local slaughterhouses, transforming them into a range of products including earrings, necklaces, bracelets, hair clips, and mugs. He skillfully cuts the horns into specific shapes using a cutting disc, smooths the pieces, and shapes them into finished items at his workshop in Marondera, located in Mashonaland East Province.
For the Chinese market, he has designed a massage tool used in the traditional Gua Sha technique, which involves scraping the skin with a smooth-edged instrument to enhance circulation.
“We aim to secure larger orders during the expo, even if we’re just displaying samples initially. Our goal is to establish ongoing supply relationships post-event,” Chifamba explained.
He noted that products made from natural materials like cow horn are increasingly popular in China. “Many people opt for plastic, but we prioritize genuine cow horn. We want the Chinese market to recognize the authenticity of our products, which they truly appreciate.”
Chifamba’s previous participation in the CIIE in 2018 highlighted the strong demand for Zimbabwean crafts in China. “We sold many items and made valuable connections with Chinese customers and international exhibitors.”
He also hopes to leverage this opportunity to connect with the Chinese tourism sector. “We’re looking to partner with curio shops and other retailers that focus on tourism products,” he added.
With China’s expanding middle class, Chifamba sees significant potential for local businesses to grow their international presence.
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