Africa Data Centres (ADC), a leading data centre provider in Africa, has launched a channel partner programme to establish partnerships with various technology companies to expand Africa data centres’ reach and empower businesses across the continent.
Africa Data Centres, a division of the Cassava Technologies group, said the ADC channel presents a unique opportunity for global carriers, internet service providers (ISPs), system integrators, data centres, mobile network, content developer, telecommunications companies, network infrastructure operators, hyperscalers to deliver state-of-the-art, sustainable and cost-effective digital solutions to clients.
The primary objective of ADC channel is to foster collaboration among partners, facilitating the delivery of optimised solutions and comprehensive support to clients.
Partners enrolled in ADC channel will benefit from a flexible approach that accommodates various partnership and go-to-market (GTM) models.
Mr Finhai Munzara, chief financial officer of Africa Data Centres, said the benefits of the ADC channel programme extended to all types of partners.
“Our facilities are designed with the needs of hyper-scale, wholesale and enterprise clients in mind, catering to their technical, operational and commercial requirements.
“Whether it’s greenfield projects, built-to-suit facilities, powered shells, dedicated halls, or hybrid colocation, we offer flexible, scalable and sustainable solutions that suit partners of every kind,” he said.
He elaborated on the advantages of becoming an Africa Data Centres partner.
Firstly, clients gain an additional product offering and footprint to augment their existing portfolio, enabling them to offer bundled solutions.
This not only enhances their current revenue streams, but also positions them for further growth and retention with both existing and future customers.
Africa Data Centres has also developed ADC marketplace, a pioneering platform designed to empower partners and customers across the continent. This innovative marketplace provides a dynamic space for partners to showcase their services and for customers to explore offerings, fostering collaboration and visibility within the African technology community.
“Offering unmatched connectivity and growth opportunities, the ADC marketplace stands as the ultimate platform for African enterprise organisations and tech companies seeking to thrive in today’s digital landscape,” said ADC.
Partners stand to benefit from reduced churn, as colocation is inherently a ‘sticky’ product with minimal price erosion. By offering best-of-breed colocation services from Africa’s leading data centre provider, partners can differentiate themselves from competitors. The partners will also enjoy seamless access to data centre experts, continuous commercial and technical support and regular, complimentary training for their sales and product teams.
Furthermore, partners face no financial risk, as participation in the channel programme requires no investment and entails no capital expenditures for building data centres. Partners can also leverage flexibility in setting their selling prices and receive significant upfront discounts, further bolstering their competitive advantage.
Exclusive benefits include competitive pricing, dedicated sales and presales teams, remote hands support and access to joint marketing resources and activities, enabling partners to thrive in the marketplace.
Mr Munzara emphasised that ADC channel programme epitomises Africa Data Centres’ commitment to fostering collaborative growth and innovation.
“It serves as a platform for clients to enrich their product portfolios and seamlessly extend their business across diverse ecosystems with openness and transparency.”
“The programme prioritises mutual growth, leveraging Africa Data Centres’ profound industry expertise and extensive infrastructure,” he said.
Africa Data Centres is Africa’s largest network of interconnected, carrier and cloud-neutral data centre facilities and is a part of Cassava Technologies, a leading technology group providing a comprehensive suite of digital solutions across Africa.
Cassava Technologies is a technology leader providing a vertically integrated ecosystem of digital services and infrastructure enabling digital transformation. Launched in 2021, the company was born out of a need to create a digitally connected future that leaves no African behind.
Through its subsidiaries, namely, Liquid Intelligent Technologies, Liquid Dataport, Liquid C2, Africa Data Centres, Distributed Power Africa, Sasai Fintech and Telrad, Cassava is a multinational technology company that has operations across key growth markets like Africa, the Middle East, Latin America and the United States of America.
Cassava provides its customers in 94 countries with offerings that will help them grow, transform, and expand their operations.
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