Dr. Iqbal Survé recently highlighted the transformative period we are in, drawing comparisons to the onset of the internet and its potential to revolutionize both technology and society.
The Impact of AI on Media
Addressing the media sector, Dr. Survé stressed that artificial intelligence is significantly reshaping journalism. He noted that media transformation cannot be viewed in isolation from the broader changes occurring across various industries. According to him, AI is pivotal in how content is created, formatted, and shared.
He remarked, “Journalists’ roles will evolve; they will no longer perform the same tasks they used to. With AI’s ability to produce content quickly from numerous inputs, journalism will adapt.” This evolution is likely to lead to a greater focus on investigative reporting, which he referred to as “the story behind the story.”
Dr. Survé emphasized that while AI can provide the structural elements for content creation, the nuanced emotional and human aspects of storytelling will still require a journalist’s touch. He explained, “AI will take over mundane tasks, allowing journalists to concentrate on their core strength—telling engaging stories.”
Navigating Opportunities and Challenges
As AI continues to reshape the media landscape, Dr. Survé pointed out the range of opportunities and challenges that lie ahead for journalism. A key challenge is the need to let go of outdated practices.
“The most significant obstacle is moving away from old methodologies,” he emphasized, calling for a reevaluation of journalism’s role in the AI-driven era.
On the flip side, Dr. Survé highlighted the substantial advantages AI brings to the table. “With AI, we can generate more intelligent content tailored for specific audiences,” he explained. Media organizations now have the capability to deliver highly relevant and personalized content, catering to individual interests and regional needs, which marks a notable advancement for the industry.
AI’s Role at the World Media Summit
The theme of the current World Media Summit, “AI and Media Transformation,” aligns perfectly with Dr. Survé’s perspective on the future of journalism. He expressed his enthusiasm for the summit hosted by Xinhua in Xinjiang, China, and applauded its emphasis on AI.
“AI will positively transform journalism,” he stated, recognizing China’s proactive approach to integrating AI across various sectors. Dr. Survé believes that insights from the summit, particularly from leading Chinese AI firms, will inspire a global evolution in journalism.
“It will mark a crucial turning point in the media and journalism landscape, especially within the global south among forward-thinking entities,” he forecasted.
Envisioning the Future of Media
As the interview concluded, Dr. Survé shared his excitement for the World Media Summit and commended Xinhua for organizing the event. “It’s an excellent opportunity to acknowledge those media outlets that have embraced innovation and shared values,” he said.
With AI set to revolutionize journalism and media, Dr. Survé’s message is straightforward: “Looking forward to the World Media Summit in China! See you in Xinjiang!”
Dr. Survé’s insights clearly indicate that while AI poses challenges to conventional journalism, it simultaneously opens up vast opportunities for innovation. The potential to use AI to create personalized, high-quality content illustrates the future of media, pushing journalists to dig deeper into the stories that AI cannot narrate on its own.
The media industry stands at the brink of a significant transformation, and those willing to adopt AI will lead this exciting new chapter.
