Dairibord Holdings has reaffirmed its commitment to its Zimbabwean roots, dismissing recent online rumors about plans to close operations and relocate to South Africa.
CEO Mercy Ndoro emphasized the company’s long history of successfully exporting its heritage brands to South Africa and other regional markets, which often exceed demand.
To address this, Dairibord is optimizing its supply and distribution channels in South Africa while investing in capacity building to support its growth ambitions. This investment reflects the company’s confidence in its future and commitment to local and regional markets.
The strategy also aims to expand into neighboring countries like Zambia, Botswana, and Mozambique, enhancing Dairibord’s ability to generate foreign currency and benefiting Zimbabwe’s economy.
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Ndoro highlighted the importance of regional positioning under the Africa Continental Free Trade Area (AfCFTA).
As Zimbabwe’s largest milk processor, Dairibord works with both small and large-scale farmers to increase raw milk production as part of the country’s import substitution strategy, processing about 40% of the nation’s milk. With facilities in Chitungwiza, Chipinge, and Harare, Dairibord produces a wide range of products and is listed on the Zimbabwe Stock Exchange, focusing on the interests of its primarily Zimbabwean shareholders.
The company remains dedicated to providing nutritious milk, food, and beverages, with its operations in Zimbabwe serving as a foundation for its growth.