How To Create a 3-Month Social Media Calendar (And Why It Helps)

Does it feel like you have constant writer’s block every time you try creating a social media post for your business? Don’t worry! This happens sometimes, but with proper planning, you can create a 3-month calendar mapping out all your content to stay prepared.

A social media planner saves time, enhances marketing efficiency, and ensures you are posting purposeful content. You can try the NetBet IT online casino.

Why You Need a Social Media Calendar

Social media marketing contributes to business success. Here’s what will convince you to create a social media calendar.

Helps Plan Business Goals

Think about upcoming business developments. Use them as inspiration for your posts. Build anticipation by creating posts that will unveil this wonderful news.

Maintains Posting Consistency

Your audience prefers consistent updates from your business. Post engaging updates like product success stories and client testimonials. Social media algorithms prioritize consistently updated pages with higher rankings.

Reduces Stress

Staring at a blank screen wondering what to post on your page causes stress. Don’t plan your posts the same day you publish them. Take 3-7 days during a month to plan content for the next quarter (3 months) so it’s ready to go on the anticipated publishing date.

Encourages Better Content Variety

Planning out content that far in advance enhances content variety. You can do a mix of promotional and educational content. Rather than just talk about new business developments,
educate your clientele on your products and services.

Discuss fun facts or other uses besides the general ones. For example, if you are selling essential oils, create a carousel post showcasing how you can use them. They can help you
make homemade scented bath bombs or garbage disposal scent pods. You can put a few drops at the bottom of the shower for aromatherapy. Certain ones can promote better sleep by being used in pillow mists or bedtime bath soaks.

Gives Time to Prepare Visuals

Engaging visuals attract readers to your posts. Take the extra time a few months beforehand to get them designed yourself or with assistance from a hired graphic designer. Create reels or tiny slideshows to change up visual content beyond the usual images on your posts.

How To Build a 3-Month Social Media Content Calendar

Marketing on social media reaches new members of your online audience. Follow these steps as you build out your 3-month social media content calendar.

Define Goals

Make 1-3 goals to achieve as you plan your content. Shoot for getting 5,000 followers in the next 3 months. Perhaps your goal is to collaborate with 3 brands in the next 3 months to expand your products’ public relations.

Audit Your Current Social Channels

Review the posts on your current social media channels. What type of posts are getting the most engagement? What is not working for your page? Take note of these trends to implement in future posts.

Choose Core Content Themes

Customer stories, how-tos, product highlights, and behind-the-scenes are examples of core content themes. Pick a few to highlight for your posts.

Create a Monthly Breakdown

Build 3-5 posts a week based on different themes related to your business, product launch days, and other special events.

Use a Scheduling Tool

Create a table on Microsoft Excel or Google Sheets to map out your content. Have one sheet for each month of created content to stay organized.

Create a chart on whatever tool you wish to use. Have a section for each of these:

• Post title
• The lines and hashtags for the post’s body
• The post type (story, reel, etc)
• Which social media platform will it be posted to (Facebook, Instagram, X, etc)