Former Liverpool manager Jürgen Klopp has been appointed global head of soccer at Red Bull. The 57-year-old German will begin the role on January 1, 2025.
“After almost 25 years on the sideline, I could not be more excited to get involved in a project like this,” Klopp said. “The role may have changed, but my passion for football and the people who make the game what it is has not.”
The energy drinks brand Red Bull owns RB Leipzig in Germany’s Bundesliga, Austrian side Red Bull Salzburg, Major League Soccer team New York Red Bulls, and Brazilian side Red Bull Bragantino. It also took a minority stake in Championship side Leeds and became the club’s front-of-shirt sponsor earlier this year.
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Red Bull states that Klopp will not be involved in day-to-day operations but will advise teams on playing philosophy, transfer strategy, and coaching development.
“Jürgen Klopp is one of the greatest and most influential figures in world soccer, with extraordinary skills and charisma,” said Oliver Mintzlaff, the company’s CEO of corporate projects and investments. “In his role as head of soccer, he will be a game-changer for our involvement in international soccer and its continued development.”